ClearFlow Plumbing
ClearFlow Plumbing is a demo project showcasing a local service business website. Designed to demonstrate how a clean, conversion-focused site can help local tradespeople connect with customers and generate enquiries.
Role
Design & Development
Stack
Next.js, Tailwind CSS, Vercel
Goal
Create a website that builds trust quickly, makes it easy for customers to understand services and coverage area, and drives phone calls and enquiries. The site needed to feel professional and approachable for everyday customers.
Approach
Focused on clarity and conversion. Used a clean service structure, clear local coverage messaging, and prominent call-to-action buttons. Mobile-first design ensures the site works perfectly for customers on the go.
Constraints
- •Needed to appeal to a broad local customer base
- •Site must load quickly on mobile connections
- •Design should feel trustworthy and professional, not corporate
Key Decisions
- •Used Next.js for performance and SEO benefits
- •Clear service structure with easy-to-scan sections
- •Prominent contact options (phone and form)
- •Local coverage area clearly displayed
- •Mobile-first responsive design
Key Features
- •Clean, modern service-business design
- •Clear service structure and local coverage
- •Conversion-focused CTAs
- •Mobile-first layout
- •Built for speed and clarity
Outcome
A professional demo site that demonstrates how local service businesses can use clean web design to build trust and generate enquiries effectively.
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